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The Point of Social Media Is the Social, Not the Media
(Photo: Part of the wall of patron photos at the now-closed Lido’s Caffé.) Last month on Chicagosphere, I wrote a popular post about how social media helped save a financially struggling local...
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Beware of Biting the Social Media Hand That Feeds
This morning on Twitter, one of the people I’m following retweeted a message from a regionally prominent interactive marketing manager (whom I won’t identify here) who said said in no uncertain terms...
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The Past Imperfect of ChicagoNow
(Welcome to readers joining me from PoynterOnline’s Romenesko, Instapundit, the Windy Citizen, Gapers Block, Chicagoist, the Chicago Reader‘s Michael Miner and Whet Moser, and various Twitter feeds...
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Why HR Departments Shouldn’t Write Online Marketing Job Ads
Almost every day I come across an employment ad for a digital marketing or social media-related position clearly written by someone who has no idea what they’re talking about. A recent ad posted to...
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Don’t Be a Facebook Fraudster
(Image: Manishin.com.) Earlier this month, I used Facebook email to contact a colleague–let’s call her Vanessa–to talk about a private matter. Imagine my surprise when Vanessa’s boss emailed me back...
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PR Firms: You’re Never “Anonymous” on the Internet
I was overjoyed when occasional PR client and leading urbanist blogger Aaron Renn (@urbanophile) republished my recent tourism post, Meet Me in St. Louis, Not Milwaukee: How Not to Oversell Your Urban...
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Your Next Awesome Community Manager
Friday was my last day at the National MS Society, Greater Illinois Chapter. With the end of a challenging fiscal year came the end of my time there, as well as an ending for other staff during...
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Are News Exclusives the Meatball Sundaes of Web-Based Media?
This content originally appeared on my former Chicagosphere online-media blog, hosted on the Chicago Tribune‘s ChicagoNow network. Last week, local dining-industry PR shop Restaurant Intelligence...
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Answer Three Questions to Build Better Blog Traffic
This content originally appeared on my former Chicagosphere online-media blog, hosted on the Chicago Tribune‘s ChicagoNow network. Local bloggers can lose a lot of sleep figuring out how to boost...
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Yes, Chris Brogan, Social Media Can Save a Local Business
This content originally appeared on my former Chicagosphere online-media blog, hosted on the Chicago Tribune‘s ChicagoNow network. Back in January, new-media marketing maven Chris Brogan (@chrisBROGAN)...
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